Psychological Insight Meets Market Intelligence
Evidence-based market research support services that blend psychology, statistics, and cultural insight for sharper business decisions.
About the Service
The Market Research Support Service at Etthos Institute empowers companies, NGOs, researchers, and startups with in-depth psychological and behavioral data insights. Our research support combines consumer psychology, attitudinal analysis, and statistical tools to provide robust direction for branding, strategy, public messaging, and service design.
Our team includes psychologists, statisticians, data analysts, and field researchers experienced in diverse sectors.
Research Focus Areas
- Consumer Attitudes and Behavior Analysis
- Psychological profiling of customer segments
- Motivators, barriers, and perception mapping
- Psychographic and Cultural Insight Studies
- Context-specific consumer beliefs and emotional triggers
- Cross-cultural and community-based behavioral themes
- Mixed Method Market Research Design
- Design of qualitative and quantitative tools (surveys, interviews, FGDs)
- Thematic and statistical interpretation of findings
- Impact Assessments for NGOs and Development Projects
- Behavioral change assessments for social programs
- Baseline and endline data with psychosocial indicators
- Product-Market Fit and Message Testing
- Cognitive testing of branding and communication language
- Iterative data-backed refinement of positioning strategy
Why Choose Etthos?
- Human behavior-centered research methodology
- Ethical, confidential, and data-driven execution
- RCI licensed psychologists and trained research professionals
- Tailored tools for your unique market, audience, or sector
Need Help?
FAQs
Q1: Can this research be used in academic and commercial contexts?
Yes, we support market, consumer, academic, and impact-based research projects.
Q3: What geographic regions do you cover for fieldwork?
We operate pan-India with local research partners in major states and cities.
Q2: Do you assist with ethics approval and IRB support?
Yes, we provide support for ethics protocols where needed.
Q4: Can we outsource just part of our research work?
Yes, we offer modular services including tool design, field execution, analysis, or reporting.
Make better decisions with deeper psychological data. [Request a Research Consultation] or write to us at info@etthos.com
Or call us directly: +91- 72610 28965
Etthos Institute of Behavioral Research and Training Pvt Ltd delivers insightful and ethical market research support that decodes human behavior, informs strategy, and empowers innovation. All studies are designed and reviewed by licensed professionals.